How to Prepare for Your Personal Branding Video Shoot

Having personal branding video content will help tell your & your business’ story, build your brand awareness and engage with your audience. Whether you're doing behind-the-scenes shots, interviews, B-roll or an introduction video, it's about getting the right message across through the style of your videos, the clothes you wear, and how you show up. These steps will help you make engaging videos that reflect you and the brand story you want to tell.

Research and Brainstorming

Picking Your Video Style

Before we even dive into video production, you need to figure out what kind of style fits your personal brand best. Are you sharing your story in action, or talking directly to your viewers? Maybe a mix of both? Think about where you want to film: in a studio, your home/office or out and about. Choose something that reflects your brand and the message you want to share. This decision shapes everything else, from your script to your outfit and where we'll film.

Finding the Right Spot

The location is as important as your video style. It sets the scene and tells your story. An office environment can convey professionalism and expertise, while an outdoor setting might suggest creativity and openness. Look for places that suit your brand and avoid noisy spots that can distract viewers or may influence the audio. Pay attention to how the place looks and how it sounds. Sometimes, seeing a location at different times can help you understand in what conditions you want to film. The right spot should fit your content and your personal brand's story.

Planning your Branding Videos

Defining Your Brand Look

When you plan your video, decide on your brand look, like colours, logos, and other design elements. These should make your audience feel a certain way, like trust or excitement. Stay consistent to make your brand recognizable. Think about how to add these elements to your video, such as titles and props. They should all fit together to create a consistent brand image.

Dressing for Your Video

What you wear matters. It shows your brand personality. Choose clothes that suit the video's tone and are comfortable sitting down and standing up. Avoid distracting patterns and colours that don’t fit your brand. Some fabrics and patterns don't do well on camera, so be mindful of what you choose. Much like your branding photos colourful clothes work well on camera and will help draw the attention of the viewer. Your clothes should help your message, not take away from it.

Planning Your Video Flow

Having a well-thought-out plan helps make sure your video makes sense from start to finish. Outline the main points you want to make and put them in order. Think of how you'll start, share the main points, and wrap up. Do you want to add graphics or extra footage where needed? A plan helps you avoid problems and makes sure we cover everything you need.

Creating A Script and Practice

Writing a Good Script

A good script is key. It tells you what to say and should sound natural. Keep it simple and avoid complex terms. Include notes for pauses and emphasis. Knowing your script well helps you speak confidently on camera. For a better flow and more natural sound, I’d recommend writing down bullet points rather than a word-by-word script that will be hard to memorise.

Rehearsing Your Script

Practice your script a lot so it feels natural. Read it out loud and watch how you move and look while you talk. Try on the clothes you’ve chosen when you rehearse to make you feel more comfortable. I'd recommend practising in front of the mirror and recording yourself via the voice memo app on your phone to hear what it sounds like and if there's anything you want to change up. You can get feedback from others and use it to improve. Practice makes your delivery smoother and more authentic.

Learning from Feedback

Feedback helps you get better. After practising, ask people you trust for their honest opinions. Listen to their thoughts on how you sound and look. Adjust your script and the way you present it based on their input. Small changes can make a big difference in connecting with viewers. Keep practising and using feedback, and you’ll get better at sharing your message and the story you want to tell.