3 Essential Branding Video Ideas for Your Website or Social Media | London Branding Videographer
Whether you're a yoga teacher, a coach, a branding designer, or any other small business owner, there’s one thing we all know - video is a fantastic tool to connect with your audience and showcase the personality behind your brand. But the thought of “What kind of videos should I make?” can feel overwhelming. So, here are three must-have branding video ideas to kickstart your video journey, whether for your website or social media. These ideas are not only effective but also a brilliant way to share more about who you are and what makes your business unique.
About You Video / Brand Film
An "About You" video, also known as a brand film, is a beautiful opportunity to share your story. Imagine it as your virtual handshake, giving viewers a first taste of who you are and what you stand for. It's where you can be honest, authentic, and human, showcasing not only what you do but *why* you do it.
Why It Works:
- Builds Trust: An About You video builds a connection through storytelling. Clients want to work with someone they feel they know, and seeing your personality on screen can foster that sense of trust.
- Engages Emotionally: A well-told story captures the heart, not just the mind. When people understand your values and purpose, they're more likely to remember you.
- Drives Conversions: Many potential clients will take action when they feel they’re working with someone they trust. Sharing who you are and why you’re passionate can make all the difference.
Ideas for Your About You Video:
- Start with a story or a personal moment that made you fall in love with your work.
- Describe your values, what motivates you, and how you help people.
- Add a mix of visuals, like you in action, moments that inspire you, or even simple scenes from your daily life to bring that personal touch.
Behind the Scenes (BTS)
Who doesn’t love a peek behind the curtain? Behind-the-scenes (BTS) videos give your audience an exclusive look at your process, letting them in on the journey behind your polished content. This type of video helps humanise your brand, giving people a more rounded understanding of what goes into your work and how much heart you put into it.
Why It Works:
- Authenticity: BTS content is candid, which makes it relatable. Showing the real, unpolished moments reminds people there’s a genuine person behind the brand.
- Creates Curiosity: People love seeing the magic behind the finished product. It's like revealing a secret - people feel more connected and invested.
- Demonstrates Your Expertise: Seeing you at work, whether setting up for a photoshoot or planning a project, highlights your skill and dedication.
Ideas for Your BTS Video:
- Show snippets from a typical day or a project you’re working on.
- Capture the moments where you’re planning, brainstorming, or getting hands-on.
- Introduce your team if you have one, and showcase how you work together.
Tips & Tricks / How-To Videos
If you’re looking for a surefire way to showcase your expertise, Tips & Tricks or How-To videos are gold! These can cover anything from quick, helpful tips to more in-depth tutorials, depending on your field. Not only do they offer value to your audience, but they also position you as an expert in your niche. These videos are great for social media, where they’re easy to share, save, and rewatch.
Why It Works:
- Adds Value: People are more likely to follow and engage with brands that give them something useful. Tips and tutorials offer a way to serve your audience directly.
- Establishes Credibility: Sharing knowledge demonstrates your skill, making you a go-to person in your industry.
- Encourages Engagement: These videos often prompt comments, shares, and saves as viewers find your insights helpful.
Ideas for Your Tips & Tricks Video:
- If you're a yoga teacher, share a few beginner-friendly breathing exercises.
- For coaches, perhaps a video with quick mindset tips or productivity hacks.
- Designers can offer tips on creating a balanced brand colour palette or choosing fonts.
Final Thoughts
Starting with video might feel like a leap, but trust me - it’s worth it! These three types of videos will not only bring you closer to your audience but also showcase your brand’s unique qualities. Whether you’re sharing your story, letting people peek behind the scenes, or offering valuable insights, these videos can make all the difference in how potential clients perceive and connect with you. So hit that record button!
Ready for the next level or need some help with your video content? If you’re looking for high-quality, engaging videos that capture the true essence of your brand, I’d love to help! With years of experience working with small business owners, creatives, and entrepreneurs, I’m here to make your vision come to life. Let’s create something unforgettable together.
