What is Personal Branding Photography and Why is it a Good Idea?

You may have been hearing people say “you need to know your personal brand” which can be a confusing term, especially if you’re new to the business world. Luckily, I’m here to explain exactly what personal branding photography is and why you need it done for your business.

What is Personal Branding?

Personal branding is a relatively new term that is being used specifically to describe branding for small business owners and freelancers. It is the ‘practice of people marketing themselves and their careers as a brand’. Each small business needs to attract their ideal clients to survive and thrive, and as a small business owner or self-employed person you are the face and personality of your business. To put it in a nutshell, its what people say about you when you’re not there. It’s the vibe you give and the experience you offer to your clients.

What about Personal Branding Photography?

So, personal branding photography is the creation of a selection of bespoke images that tell the story of you and your personal brand. Businesses use these powerful tools to market and promote themselves on their website, social media and through other PR channels.

Hiring a brand photographer means they will collaborate closely with you to create authentic and stunning imagery like portraits, behind the scenes, flatlays and other product shots to tell your story and get your audience to engage with you and your content.

Why is it a good idea?

When you’re creating your website you could use a load of stock images that everyone else has used a thousand times, or you could use customised high quality pictures of you actually working in and on your business instead. Which one do you think will make you feel more personable and professional to clients and customers? It builds trust and makes your audience part of your journey.

The difference between personal branding photography and just standard headshots is the inclusion of you doing more than just standing in front of a wall, you might be in your kitchen, styling someone’s hair, making your products or working on your laptop. Showing all these different sides to running your business will also help you educate your clients and make them feel like they already know you.

Check out my galleries and you’ll see the power of great personal branding shots.