Personal Brand Photographer with ADHD Coach Luke Sommerlad

Apr 22

Luke got in touch and booked a half-day branding shoot with me as he was in the midst of preparations to launch his new business and website as a coach and mentor for individuals with ADHD or other neuro-diverse conditions.

He was diagnosed with ADHD almost 30 years ago in Australia where he grew up. Since his diagnosis he’s had a successful career and business in the hospitality industry as a house manager and personal chef. After having been coached himself he wanted to make a change and help others like him in a way he wished for himself all those years ago. Luke focuses on helping adults manage and maximise their ADHD gifts through a combination of education, skill-coaching and life coaching to enable self-awareness. With his obvious passion for food and nutrition alongside an understanding of the challenges around maintaining a healthy diet for some ADHD'ers, Luke loves to support his clients in these areas. And I love that his sessions include practical menu planning, recipe creation as well as the odd 'call a chef' cooking lesson.

For our branding session Luke wanted to make sure we capture all the different aspects of his business - from in person consultations to zoom sessions as well as the cooking and nutrition lessons. The images had to reflect his brand values of growth, self-awareness and developement on some level, which is why we spent the majority of the branding photoshoot in a Grade II listed home Luke booked for the occasion as well as wandering around King’s Cross for some outdoor branding images and headshots.