Branding Photography for Goodbye, Hello Journals | Project Love in Shoreditch

I’ve been fortunate enough to work with Selina Barker & Vicki Pavitt from Project Love since 2018 and thought it’s time to share some of the images we’ve created over the years. Their Goodbye, Hello Journals are reflective end-of-year journals that help you to say a proper farewell the current year as it comes to an end and create a vision and a plan for the year to come.

It’s always been so much fun to capture Selina & Vicki for the new Hello Goodbye journal every year. We met in Shoreditch with its vibrant walls as the location and colours seemed to fit the brand and journal covers the best. The photo sessions have always been a dream, filled of constant chatter and laughs, featuring some random playlists for dancing shots. As a creative I’ve always been looking forward to our photo shoots as team Project Love was always up to try out things. Their brand message and their mission is “Create a life you love”, which is what the journals, podcast episodes and other programs they created throughout the years were always meant to be tools to help their audience achieve . This was also the message reflected in their photos.

Selina & Vicki recently announced the end of Project Love as it is now, which is sad, but I also know it’s not the end for either of them and I can’t wait what the they have up their sleeves.

Here are a few images from each our branding sessions over the past 4 years.

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